Client work / B2B launch
i-Rays
A website and launch materials for an IBM i observability platform.
Ahead of a US conference, a new observability platform for IBM i needed a website and sales materials. The messaging framework was in place and the launch was ten weeks away.
How we compared five opening concepts
With no product screens ready to publish, I needed to show how an operator notices an anomaly in IBM i. Midjourney helped me produce scenes and data visuals. In Figma we evaluated five hero concepts for credibility, relevance to the product and image quality.
- A person in a suit with an abstract wave
Archived. The image felt like stock photography and said little about the operator’s task.
- A senior specialist with an IBM i label
Closer to the audience, though the portrait still felt like stock imagery.
- A team at monitors
Exploration. A group scene established the setting, but the poses looked unnatural.
- A dashboard on its own
Fallback. It showed the technical detail, though it lost the person who would use it.
- An operator with an anomaly timeline
Taken forward. It tied the work setting to an example of how the system shows a deviation.
Chosen direction
An operator and an anomaly timeline
We took the fifth concept forward. The operator grounds the product in a real task, while the timeline shows what draws their attention. The illustrations in Figma gave us a way to explain the product consistently across the website, deck and launch materials.
One visual language across web and print
The work covered seven website pages, a sales deck, English and Spanish one-pagers and video direction.
Michał Aleksander led the website architecture, visual design, copy and consistency across the materials. The client team implemented the site.
See the result
The live website explains how i-Rays approaches IBM i observability and lets visitors request a product demo.
What you can check Readers can move from the context of the IBM i platform to monitoring use cases and then to the demo request form.